Instagram design guide shows architects how to create "a visual sense of amazement"
Architects should make Instagram-friendly elements a central part of their designs for hotels, bars and restaurants to boost their chances of success, according to a new report.
Created by Australian studio Vale Architects, the Instagram Design Guide says that the image-sharing platform now plays a key role in the success of hospitality projects.
Architects and designers need to understand how designs can encourage guests to share their surroundings, and thereby boost the venue's profile and business, the report argues.
Add neons and "funky murals"
The report helps designers identity the types of customers their project aims to attract, and defines the things they are likely to share on social media. Tips include integrating "funky murals" and adding neon quotes to bathroom walls.
"Providing your guests with a visual sense of amazement, creativity and fun from the moment they step into your space, is the best way to set yourself aside from your competitors on social media," says the report.
The report's author, Scott Valentine of Vale Architects, got in touch with Dezeen after reading our story last week reporting architect Farshid Moussavi's comments about Instagram. Read more...